“The joint efforts between Jasmine Food Corporation and Tefal to organise “The Rice Day” is to dispel the misunderstanding of public perception toward rice as the root cause of common disease, which is not scientifically proven. Also to promote the varieties of rice are available in Malaysia marketed by Jasmine,” said the Chief Executive Officer of Jasmine Food Corporation Sdn Bhd, Mr. Lim Swee Keat.
According to research done by The American Journal of Clinical Nutrition in 2014, has proven that rice is not the main cause for cardiovascular diseases such as diabetes. “As a leader in kitchenware and cooking products, we want to continue to be involved in the makings of iconic local and healthy dishes for your loved ones,” says Jack Wong, Country Manager of GROUPE SEB Malaysia. “We aim to debunk this myth about rice being the cause of diseases through our healthy, modern and practical cooking technology.”
Jasmine prides themselves to have a healthy range of rice varieties such as those from the low glycaemic index range, consumers can enjoy rice without worrying about the negative effects on their health.
THE RICE DAY EVENT
The week-long event will be held from 9th to 15th October 2017 and is jam-packed with activities for mall-goers to enjoy with their family. To further highlight the campaign’s effort in being a delicious but healthy affair, attendees can also look forward to free health screenings conducted by the National Heart Institute and join health seminars with talks by trusted nutritionists and fitness instructors. Other activities to look forward to during the week-long event will be cooking workshops, demonstrations, Jasmine rice sample pack giveaways, lucky draws by Tefal and a rice milling exhibition. Her World will also have our booth at the event this weekend. To drop by and say ‘hello!’.