Malaysian actress, television presenter, model and entrepreneur Noor Neelofa Mohd Noor becomes first hijab-donning ambassador of Lancôme Malaysia! The brand chose charismatic, confident and youth icon – NEELOFA as the emblematic voice and face for Lancôme Malaysia for her inspiring rise in her career. Her exceptional wit and charm, grace and modernity are perfect embodiment of femininity.
“Just like falling in love, when you meet the right person, you just know and we instantly knew when we met Neelofa. We have over the years closely worked with her and are confident she is the one to represent the brand,” shared Caroline Foo, Group Brand Director for Lancome Malaysia. A successful entrepreneur and founder of Naelofa Hijab brand, Neelofa is also the Honouree of Forbes under 30 Asia 2017. She has received awards for best TV host for a few consecutive years since hosting the entertainment talk show ‘MeleTOP’ on Astro. She is also popularly known for her role in the romantic drama series Suri Hati Mr. Pilot that was broadcasted all over South East Asia.
She is driven, has strong beliefs, a lover of life, and not afraid to use her voice. Her passion to inspire women to feel confident and to be independent was realised with the expansion of her brand Naelofar Hijab with 700 distributors worldwide.
“I am grateful and honoured to be named first-ever ambassadress for Lancôme Malaysia. I believe that both the brand and I have the same values and mission to empower women. I can only hope I can use this platform to further inspire and empower women to be the best version of themselves,” expressed Neelofa.
Neelofa has her very own channel on YouTube, Neelofa TV with over 20.000 subscribers. She has over 5 million faithful followers on Instagram, which makes her on of the top social media influencers in Malaysia.
The award-winning TV host will stand in a row with other international Lancôme ambassadress – Kate Winslet, Julia Roberts, Penelope Cruz, Lily Collins, Lupita Nyong’o and Taylor Hill.
Neelofa will be featured in a new Lancôme #LoveYourAge Advanced Genifique and Teint Idole Ultra Foundation campaign which will launch in October 2017. The brand will be taking her to Paris to meet the global team and immerse her with the brand.